White Carrara Downtown 2017

From 10 to 18 June 2017, Carrara and its stone companies will wear their best dress to welcome international buyers, architects, designers, professionals and journalists of the stone sector.
A new and attractive event conceived to bring Carrara and its marble to the attention of the general public, national and international. An event that aims to shape a more contemporary idea of the worldwide renowned Carrara marble trade show, aiming to suggest a different interpretation to the traditional "fair" concept by replacing it with an experiential tour across  Carrara downtown.  

According to IMM new management, Carrara does not necessarily need a trade fair setting inside the pavilions of CarraraFiere…  because Carrara is itself an immense natural exhibition: a stage where marble is the main character all year round, where the storehouses of stone companies are the pavilions, and the quarries the natural extension of stonehouses.

Thanks to its expertise in the field, the role of IMM will be to make this new vision possible, making sure to accurately trace the relation between quarries, factories and territory through the organisation of an incoming of top level foreign buyers selected by IMM in co-operation with foreign trade associations, Italian Chamber of Commerce abroad, specialized recruiters. 

Programme
The programme of the activities  will mostly focus on:
 stone company/stone processing plant/stone factory visits
• targeted quarry tours
• B2B meetings between Carrara stone entrepreneurs and international buyers 

To complete the programme, a range of technical seminars will provide buyers with updated information on the most crucial topics that respond to the current needs of the stone industry. Among the topics to be discussed (suggestions):
-For architects: external stone cladding, installation techniques and anchoring systems, “stone sandwiches”: product features, production cycle and architectural applications; 3D technology  on stone surface finishes.
-For stone company owners, managers and technicians: the multi-wire gang saw: performances and  machine management; the new blade frame to modify the granite gang saw; stone blocks and slabs reinforcement by resin line; the technical treatment and the product features; cutting-edge tools for slab polishing; brushes and resin bond abrasives; quarrying techniques and last generation technology; 3D scanners and  artistic process by robot techniques. 

Objectives
By joining the programme of "White Carrara Downtown" stone entrepreneurs can have access to significant business opportunities to be further developed with Carrara stone companies, while the entire town will benefit from the great appeal of the event, in line with a broader territorial marketing perspective: from 10 to 18 June, Carrara downtown will be embellished with marble installations, art events, concerts, shows, food & wine tours, so that every corner of the town will shine with a brand new glamour, under the sign of the timeless beauty of white marble. That explains the reason for the title chosen for the event: "White Carrara Downtown".

White Carrara Downtown 2017: new eyes to see Carrara marble quarries and the local stone supply chain!

For enquiries or more details regarding the programme for delegations, please contact:
c.meanti@carrarafiere.it

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