tue 11 OCTOBER 2016
4 opportunities for relational marketing; 4 chances of promotion; 4 different modes to exhibit new products; 4 unmissable opportunities to do business... and just one project designed to spread the culture of Carrara marble to the general public, national and international, through the fascinating experience of “the natural fair”. IMM is pleased to present the project "QUATTRO VOLTE MARMO" (Four Times Marble) - CarraraMarmotec On Tour 2017", a travelling exhibit intended to turn the spotlight on the land which is guardian of the most precious stone products ever, and aims to bring back here ‒ right where marble has been quarried for millenniums ‒ the attention of buyers, companies, professionals and journalists from all over the world. A new and attractive growth strategy in a territory that is in itself, with its quarries and companies, a real "natural fair, synonymous of quality and excellence worldwide. The new project includes 4 different promotional opportunities: the participation of companies at the “Fuori Salone”in Milan, in the Tortona Area (April 2017), two large B2B meetings Workshops due to be held in June and September with selected buyers from strategic countries (the former focusing on quarrying and stone export companies, the latter dedicated to technologies related to stone manufacturing);  and lastly, two additional regional marketing moments taking place in the beautiful historical centres of Carrara and Pietrasanta: “White Carrara Downtown” and “White Pietrasanta Downtown”. The events will take place respectively in June and July 2017: suggestive “marble paths” will be proposed, once again, by the companies exhibiting at Fuori Salone in Milan early in April, and in general by all local companies wishing to show the beauty of their stone materials through highly emotional art installations. Also included in the project "White Carrara Downtown", a meeting day of the participating companies with an architect or designer of international fame.